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mobilità

A design and illustration studio in Stockholm, Sweden

  • Shop
  • Accessories Shop
  • PROJECTS
  • Design
  • Print
  • Illustration
  • Logo and Identity
  • Miscellaneous
  • News
  • About
  • Contact
  • Cocktail History

Italy at Random

In a world of Italian design mobilità studio has illustrated a series of products all being part of making Italy into the world leader in design that it is. All products are genuine design icons form the gondola bow iron first mentioned in the 11th century to Cini Boeri’s Ghost Chair made from a single sheet of glass in 1987.

On Friday April 28 you are more than welcome to join me at the Sempre Coffee Bar on Jakobsbergsgatan 7 in Stockholm when the new exhibition Italy at Random opens at 5 pm.

If you have any other designs or random products from Italy (or other parts of the world) that you think should be part of the collection please tell me and they just might find their way onto your wall, a pretty great place to enjoy world class design.

tags: poster, wallart, fineartprint, italiandesign, randomthings, isetta, achillecastiglioni, joecolombo, ciniboeri, gaeaulenti, gaetanopesce, gondola
categories: Illustration, Shop
Wednesday 04.26.23
Posted by Erik Coucher
 

The Little Fridge Car

ItalyIsettaStreetVaticanoIOK.jpg ItalyIsettaPuttiIOK.jpg ItalyIsettaFrescoIOK.jpg ItalyIsettaStreetCornerIOK.jpg ItalyIsettaFallOK.jpg ItalyIsettaMedallionIOK.jpg ItalyIsettaXXIIOK.jpg

During the first decade after WWII, war torn Europe was slowly trying to rebuild its economies. Engineer and businessman Renzo Rivolta, the owner of Isothermos, a company that before the war manufactured refrigerators and electric heaters, saw the rising demand for a micro-car. Rivolta was also the owner of ISO Autoveicoli, at the time Italy’s third largest producer of two-wheeled vehicles. Together with two aeronautical engineers, Ermengildo Preti and Pierluigi Raggi he created the first Isetta prototype in 1952. Isetta being the diminutive form of Iso. Legend has it that they actually used a repurposed fridge door for the prototype.

As for the performance, the Isetta, equipped with a motorcycle motor, took 30 seconds to reach 50 kph. This was, however made up by the fact that it fit two adults and was perfect for use in the narrow streets of Italian cities.

To be able to fund other project, like his sports car ISO Grifo, Mr Rivolta decided to sell the license for the Isetta to other manufacturers. BMW was at the time on the verge of bankruptcy and quickly saw the potential of the micro-car. They upgraded the Isetta with a new motor, better suspension and added a sunroof making the car reach a whopping 85 kph. BMW ended up making 10,000 cars during the first 8 months making it more popular than it ever was in Italy.

Apart from Italy and Germany the Isetta was also manufactured in France, the UK, Argentina and Brazil and has had such an influence on the automobile industry that it inspired the creation of the Smart Car in 1998.

tags: poster, wallart, fineartprint, randomthings, isetta, italiandesign
categories: Illustration, Shop
Tuesday 04.25.23
Posted by Erik Coucher
 

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