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A design and illustration studio in Stockholm, Sweden

  • Shop
  • Accessories Shop
  • PROJECTS
  • Design
  • Print
  • Illustration
  • Logo and Identity
  • Miscellaneous
  • News
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  • Contact
  • Cocktail History

What To Drink During Milano Design Week Day 2

Count Camillo Negroni was the adventurous type. In 1892 he arrived from Italy to Ellis Island to try his fortunes in the US. There he supposedly worked as a banker, a cowboy and as a riverboat gambler before returning back to Florence.

In 1919, he stepped into his favorite bar, the Caffè Casoni in Florence, ready to try something new. His friend and bartender Fosco Scarselli substituted gin for soda from the Americano and thus created the perfect aperitivo cocktail, the Negroni.

Even though Negroni returned to Italy he was so influenced by his time in the US that when an American newsman bumped in to him on a trip to Italy in 1928, he walked around dressed in his cowboy attire.

The tumbler was designed by Massimo Vignelli in 1957 and produced by Venini on the island of Murano, just outside Venice, Italy.

tags: milano, milanodesignweek, negroni, massimovignelli, aperitivo, campari, gin
categories: Illustration
Tuesday 06.07.22
Posted by Erik Coucher
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